Fluency lets you edit keywords in bulk, saving you and your team time. You can modify keywords at the account, campaign, and ad group levels. Edits include changing the text of the keyword, adjusting bids, and changing match types.
Modifying keywords in bulk
Hover over Manage (globe icon) in the left menu, and select Accounts.
Check the boxes next to the accounts whose keywords you want to edit, or click an account to choose specific campaigns or ad groups to edit via the tabs at the top.
Click Modify Keywords in the bulk edit menu. This will open a modal window.
(Optional) In the modal, input text for Campaign Name, Ad Group Name, and Keyword Text to apply keyword modifications to a filtered set.
(Optional) Click Include Blueprints to include keywords attached to Blueprints.
There are three tabs:
Replace Text
Replace: Fluency will create new keywords with the duplicated text and disable existing keywords.
Duplicate: Fluency will create new keywords with the duplicated text.
Adjust Bids
Modify by: Increase or decrease bids by a dollar amount or percentage.
Set: Increase or decrease bid to a specific dollar amount.
(Optional) Set an Upper Limit for the bid.
Select a Match Type: All, Broad, Phrase, or Exact.
Change Match Types
Select Add Match Type or Remove Add Type.
Select Match Types to change: Broad, Phrase, Exact.
(Optional) Uncheck Remove keywords if all match types are taken away.
Applying the bulk changes
Once you've completed your changes:
Click Preview Results to review the changes.
Click Apply Results to save the changes.