Fluency lets you edit keywords for multiple accounts or your entire portfolio at once. This can save you and your team significant time compared to editing keywords individually. The option for modifying keywords in bulk is found in the bulk edit menu for accounts, campaigns, and ad groups.
How to modify keywords in bulk
Go to Manage in the top menu.
Stay in the accounts table or navigate to another table via the tabs at the top.
Check the boxes next to the accounts, campaigns, ad groups, or keywords you want to edit.
Click Modify Keywords in the bulk edit menu. This will open a modal window.
(Optional) In the modal, input text for Campaign Name, Ad Group Name, and Keyword Text to apply keyword modifications to a filtered set.
(Optional) Click Include Blueprints to include keywords attached to Blueprints.
There are three tabs:
Replace Text
Replace: Fluency will create new keywords with the duplicated text and disable existing keywords.
Duplicate: Fluency will create new keywords with the duplicated text.
Adjust Bids
Modify by: Increase or decrease bids by a dollar amount or percentage.
Set: Increase or decrease bid to a specific dollar amount.
(Optional) Set an Upper Limit for the bid.
Select a Match Type: All, Broad, Phrase, or Exact.
Change Match Types
Select Add Match Type or Remove Add Type.
Select Match Types to change: Broad, Phrase, Exact.
(Optional) Uncheck Remove keywords if all match types are taken away.
Saving your preferences
Once you've completed your changes:
Click Preview Results to review the changes.
Click Apply Results to save the changes.