We publish a new edition of release notes monthly to introduce platform features, bug fixes, etc.
New help text in partner allocations
To support the creation of shared Google/Microsoft campaigns, we’ve added new help text about partner allocations. You'll see the prompt: "Allocating funds to a new partner - setting an amount greater than 0% - will trigger the automatic creation of a new campaign with that partner."
Learn more about partner allocations in budget pacing settings.
Meta dynamic creative "Optimize Creative for Each Person" setting in Blueprints
This update introduces the "Optimize Creative for Each Person" toggle in Blueprints > Dynamic Creative Ad > Creatives under Creative assets settings. This setting allows for person-specific optimizations in dynamic ad delivery. Additionally, there are new call-to-action options and an ad format dropdown, making it easier to include both images and videos in a single ad.
Meta multi-advertiser ads
This update adds a toggle to enable or disable Meta’s Multi-Advertiser Ads, overriding the default "Opt In" setting. Find this option under Settings & Tools > Customer Information > Other Settings.
Ad group demographic targeting for Google ads
This update enables targeting at the ad group level for Google Search and Display Network (GDN) ads. You can target by gender, age range, income range, and device, with options to include or exclude specific groups and apply bid multipliers to adjust bids.
Learn more about audience targeting for Google Ads.
