Keyword lists allow you to easily manage negative keyword lists in Blueprints and apply them to multiple ad campaigns, in a single account or multiple accounts. This ensures that your keyword targeting remains consistent while saving you time on manual entry for each campaign.
In Blueprints
Creating keyword lists
Hover over Automate (rocket icon) in the left menu, and select Blueprint Editor.
Select a Blueprint from the list.
Expand open the Settings & Configuration section.
Select the Blueprint Keyword Lists tab.
If creating a keyword list for the first time, click Add one now? Otherwise, click + Add New List.
Enter a Name for the keyword list. Note: Take note of what you name it—you'll need the exact name later on in these directions.
Add your list of negative keywords. Note: Follow partner syntax for match types, but use pipes |keyword| instead of square brackets [keyword] for exact match negatives.
Click Save Changes to continue.
Applying keyword lists
Select a Search campaign within a Blueprint to apply a keyword list.
Expand open the Targeting & Negative Keywords dropdown for the campaign.
Type or paste in the exact name of your keyword list into the field Campaign Keyword Lists.
Click Save Changes.
In Manage
Creating keyword lists in an account
Hover over Manage (globe icon) in the left menu, and select Accounts.
Click on an account in the list.
Select Account Settings (wrench icon) near the top.
Click the target icon and select Negative Keyword Lists in the settings menu.
Select + Add Keyword List
Enter a name for the keyword list.
Applying keyword lists to campaigns
Hover over Manage (globe icon) in the left menu, and select Accounts.
Click on an account in the list.
Click the Campaigns tab and select a campaign.
Go to Campaign Settings near the top.
Click on the target icon and select Negative Keywords in the settings menu.
Click + Add Keyword Lists.
Choose the keyword list you want to apply to the campaign.
Click Save.