Muse is Fluency’s artificial intelligence (AI) technology, helping you create ad-ready content, analyze real-time performance insights, and optimize your strategy. From surfacing meaningful insights to accelerating campaign execution and reporting, Muse reduces busywork without removing human insight.
Muse runs inside Fluency’s secure, closed-walled environment, so your data stays private. Muse suggests and you decide. Always review numbers and ad copy before acting on them.
For a demo or more information about pricing, contact your Advertising Engineer or send a message to [email protected].
Accessing Muse
To access Muse, select the sparkle icon in the left menu. This will open the Muse panel on the left side of the screen.
Tips for using Muse
Not sure what to ask? Select What Can I Do to browse prompt ideas. Click a prompt to fill the text box, edit it (for example, add an account name or date range), and then send.
Be clear and specific with your prompt. If applicable, include specific account names, metrics, date ranges, etc.
Structure complex questions. Break down big tasks and requests into steps.
Provide feedback on your Muse response by clicking the thumbs up or thumbs down icon. Optional: If Muse didn’t quite get it right, submit a comment with additional feedback when you select the thumbs down icon.
Continue previous conversations by viewing the chat history. Click the menu icon (two lines) at the top of the Muse chat window, and select or search for a recent chat. Upon opening Muse, you will also see recent chats displayed, select a recent chat to view the history.
See your Muse credit usage while you work.
Adjust AI choices. Change the account, date range, or columns Muse chose, and then click Resubmit.
Muse settings
Select the menu icon in the Muse panel header to open:
Preferences:
Set the Conversational Tone (Simple, Balanced, Technical, or Unaltered). It applies when a new chat starts, so choose it first.
View authorization (Always allow, Ask each time, or Never share), which controls whether Muse can read what’s on your screen. The default is Ask each time. If you choose Never share, rely on naming accounts and date ranges in your prompts.
Visualization suggestions are on by default and can be switched off here.
History: Search, reopen, or delete recent chats.
Submit feedback: Tell Fluency what’s working or what might need additional work.
Key features
Create
Ask Muse in chat to generate headlines, descriptions, keyword ideas, or a budget recommendation, or generate them directly in the platform using the steps below.
Headlines and descriptions
Your clients may have specific needs that don’t follow a pattern for what is in your Blueprint. Maybe you have writer’s block and need help creating headline and description variations. Muse can help—here’s how:
Hover over Manage in the left menu, and select Accounts.
Click an account, campaign, ad group, and creative.
Hover over an ad and select the wrench icon to open Ad Settings.
Select the sparkle icon next to Headlines or Descriptions to generate content suggestions.
Select the + icon to add a suggestion to your ad.
Note: If your headline or description has reached the maximum allowed, you will not be able to add a new suggestion until you delete at least one.
Keyword recommendations
It’s good practice to review your keywords on a regular basis. If you need help generating new keywords, Muse can help you do that:
Hover over Manage (globe icon) in the left menu, and select Accounts.
Click an account.
Go to the Campaigns tab and click on a campaign and then an ad group.
Select the Keywords tab.
Click the + button on the right to create a new keyword.
Click Generate Keyword Recommendations to view Muse keywords.
Select the + button to add individual keywords or choose + Apply All Suggestions to add all Muse-generated keywords.
Click Save to apply your changes.
Alternatively, you can prompt Muse to create directly from the Muse panel.
Example prompts:
Generate headlines and descriptions for the [campaign name].
Create keyword recommendations based on my campaign themes.
Generate a budget recommendation for [account name] based on the last 90 days of data focusing on increasing conversions.
Analyze
Muse analyzes your performance data to empower faster, more informed decision-making. You can uncover account opportunities and anomalies, enabling prompt action to enhance your campaigns. It also provides trends, wins, and insights to help you proactively manage client relationships.
Example prompts to unlock meaningful insights:
Compare the campaigns in the [account name] and explain what changed. Use the date ranges Oct 1–14 vs Sept 1–14.
Why is CTR low for the [account name] account this month?
Summarize last month's performance for [account name]. Focus on spend, CTR, conversions, cost per conversion, clicks, and impressions.
Which campaigns have impression share loss and how can I fix it?
Why is [budget name] over/under pacing and how can I fix it?
Summarize my video performance and break it down by account.
Segment my conversions by conversion type for the last month.
Show me a list of my users and what notifications they used last month.
Optimize
Muse helps you spot inefficiencies and missed opportunities across your campaigns, and then decide what to tackle first. Use it to find underperforming keywords, see where budget could be reallocated, and prioritize the highest-impact actions for an account. Muse makes suggestions, and you decide which ones to act on.
Example prompts:
Which campaigns in this account have impression share loss, and where should I reallocate budget?
Identify underperforming keywords from the last 90 days in the Redwood ER account.
What optimizations should I prioritize for the Ben’s Home Repair account this week?
Get help
Muse knows how to use the Fluency platform. Enter the slash command /help and ask it how to perform tasks. Muse will pull relevant content from the Fluency Help Center to answer your question. Note: Help prompts don't use credits.
Example prompts to get in-app help instructions:
How can I create a notification?
How can I republish a Blueprint?
How can I pause a campaign?
Muse automatically replies to your User Forum posts with suggested Help Center articles while you wait for a response from our team. These replies are collapsed by default, but you can easily expand them by clicking the Response from Muse dropdown.
Create data filters and valid whens
Muse can help you write the syntax for data filters and valid whens in your Blueprints. Click Need Assistance to ask your question.