You can bulk-add negative geo-targets in Fluency to streamline campaign exclusions. Once set, these exclusions apply automatically across all campaigns in both Manage and Blueprints.
Negative geo-target options
Other Countries: Excludes 122 countries. Read more about Google’s negative geotargeting limits. Note: Fluency automatically monitors and prioritizes negative country targets most likely to be sources of irrelevant traffic based on the performance of each individual advertiser.
Other States: Excludes all states other than the state specified in Basic settings.
Outside North America: Excludes all countries other than the United States, Mexico, and Canada.
How to enable negative geo-targets in bulk
At the customer level
Go to Settings & Tools (gear icon) in the left menu.
Select Customer Info.
Under Website Integration (Validation and Tracking), click the + icon and select Global Geo Negatives (Other Countries, Other States, Outside North America).
Enter the negative geo-targets you want to exclude. Unlike Blueprints, don't include a minus sign at the beginning (options above).
Select Save.
Go to Manage (globe icon) in the left menu.
Select Bulk Edit.
To complete a bulk manage action, first apply a filter. Option: Campaign > Status > Is > Enabled.
Under Actions, go to Update Each Matching > Select Campaign By > Resubmitting to Partners.
Select Preview to review your changes.
Select Apply.
To see the applied exclusions in non-Blueprint campaigns:
Go to Manage (globe icon) in the left menu, and select Accounts.
Click on an account.
Select the Campaigns tab and click on a campaign.
Go to Targeting under Campaign Actions near the top.
Under Locations, click Excluded Locations to view a list of excluded countries.
In a Blueprint campaign
Go to Automate (rocket icon) in the left menu.
Select Blueprint Editor.
Click on a Blueprint in the list and then a campaign.
Expand open Geo Targeting.
In the Geo Strategy field, add a minus sign at the beginning to exclude the defined geotarget(s).
Example: If you want to bulk exclude countries in Google’s Other Countries group (which includes 122 countries), enter -Other Countries. When you launch these campaigns, the negative geotargets will be applied automatically.