Fluency offers a detailed list of eligible audiences for each channel (Display, Facebook, programmatic, and Search), and lets you effortlessly create new audiences directly within the platform.
Navigating to the account audiences list
Go to Manage (globe icon) in the left menu.
Select Accounts.
Click on an account in the list.
Go to Targeting under Account Actions near the top.
Depending on the channel, select Google Audiences, Display Audiences, Custom Audiences (under DSP), or Meta User Lists in the settings drawer menu.
Eligible audiences by channel
In this view, you can observe all audiences imported or created at the partner level:
Here is a detailed overview of each field's purpose from the table above:
User List Name: The name of the audience, followed by a unique ID in parentheses (Note: This ID is generated by Fluency)
Partner: Google Ads or Meta
Status: The status directly imported from the partner—for instance, if the audience is from Google Ads and its membership status is "Open," it will be displayed as "Enabled" in Fluency.
Est Size: Estimated number of people that may be reached
List Type: Audience’s type directly, defined by the partner
Tracking Codes: Piece of code—for example, Facebook Pixel
Note: If the "User List Name" field is highlighted in green, you have the ability to make adjustments by clicking directly on the name. For instance, you can modify the "Name," "Description," or "Membership Lifespan (in Days)" fields, the last of which dictates how long users will stay in your audience segment after initially meeting the inclusion criteria.
How to create an audience
In Manage
You can create custom audiences for specific accounts in Manage.
In Google Audiences, Display Audiences, Custom Audiences (under DSP), or Meta User Lists in the Targeting drawer, click + Create New ___________ Audience and select Website Visitors (Rule Based) in the dropdown.
Complete the form or use the Quick Rules options (available for META audience creation only) as a template. Quick Rules automatically fill the key and operator fields when selected:
Assign a name (e.g., Contact Page Visitors).
Provide a description (e.g., people who visited the contact page on the website).
Set the duration that users will remain in your audience segment once they meet the inclusion criteria (the membership lifespan).
Select whether you want to include people that match "any" or "every" rule group.
Add a rule by selecting a key or entering your own. Select the operator and enter a value:
Key: Refers to the attribute or characteristic you want to target. The options vary depending on the platform:
For META, options include Visitors to URL, Time Spent, and Product in Catalog Engagement.
For Google, only Website Visitors/URL is available.
Value: Represents the specific criteria or content associated with the chosen key. For instance, if the key is "url," the value could be the segment of the URL for a particular page you want to target, such as "contact."
Operator options include Contains, Ends With, Equals, Does Not Contain, Does Not End With, Not Equals, Starts With, and Does Not Start With. For example, url Contains contact.
(Optional) Click the + Add Rule Group button to add additional rule groups.
Click Create & Save this Audience.
Note: You can select Cancel & Discard This Audience (found in the upper left) to return back to the Audience homepage without saving.
Another audience type is a DSP Custom Audience. DSP audiences will be paired with the pixelation (found within Partners > Tracking Tags) for accounts that run programmatic campaigns.
In Blueprints
Audience creation through Blueprints allows you to apply audiences to accounts at scale, streamlining the onboarding process and promoting standardization.
You can create audiences within the Settings & Configuration section of a Blueprint. This step-by-step guide will walk you through configuring Blueprint audiences and applying them to campaigns.