With customer list targeting, you can reach specific users across Meta and Google ads by uploading your contact data, like emails or phone numbers. Formatting your lists correctly in Fluency lets you maximize match rates and ensure successful audience targeting.
Want to create audiences using CRM data? Reach out to your Advertising Engineer for additional guidance.
Supported fields
Below are the supported fields and proper formatting for customer CRM match lists. All data must be SHA256 hashed before being passed to Fluency. All fields are optional.
operation
Must either be ADD or REMOVE (indicates whether this user should be added or removed from the list at the partner)
If left empty, Fluency defaults to ADD
email_address
Supported by both Google and Meta
first_name
Supported by both Google and Meta
last_name
Supported by both Google and Meta
address_country_code
Use ISO two-letter country codes
Supported by both Google and Meta
address_postal_code
Supported by both Google and Meta
5 digit codes are allowed for US; for all other countries, leave out postal code extensions
address_city
Use a-z only
Lowercase only, with no punctuation, no special characters, and no white space
Supported by Meta only
address_state
Use the 2-character ANSI abbreviation code, lowercase
Normalize states outside the US in lowercase, with no punctuation, no special characters, and no white space
Supported by Meta only
address_city
birthday_day
Use the DD format: 01 to 31
Supported by Meta only
birthday_month
Use the MM format: 01 to 12
Supported by Meta only
birthday_year
Use the YYYY format: 1900 to the current year
Supported by Meta only
phone_number
Format phone numbers using the E.164 format
Supported by both Google and Meta
mobile_device_id
Supported by both Google and Meta