You can select a conversion location destination in both Blueprints and for specific accounts in Manage. These options will be based on the objectives you choose.
Note: View a full list of conversion location destinations by objective.
In Blueprints
Hover over Automate (rocket icon) in the left menu, and select Blueprint Editor.
Select a Blueprint, campaign, and then ad group.
Under the Basic section, find the Conversion Location field and select an option in the dropdown.
Click Save Changes.
In Manage
Hover over Manage (globe icon) in the left menu, and select Accounts.
Select an account, a Meta campaign, and then an ad group.
Go to Ad Group Settings near the top.
Select Ad Group Details under General in the settings menu.
Under Misc Settings, select a conversion location from the dropdown (e.g., Website).
Click Save.