You can select a conversion location destination in both Blueprints and for specific accounts in Manage. These options will be based on the objectives you choose.
Note: View a full list of conversion location destinations by objective.
In Blueprints
Hover over Automate (rocket icon) in the left menu, and select Blueprint Editor.
Select a Blueprint, campaign, and then ad group.
Under the Basic section, find the Conversion Location field and select an option in the dropdown.
Click Save Changes.
In Manage
Hover over Manage (globe icon) in the left menu, and select Accounts.
Select an account, a Meta campaign, and then an ad group.
Go to Ad Group Settings near the top.
Select Ad Group Details under General in the settings menu.
Under Misc Settings, select a conversion location from the dropdown (e.g., Website).
Click Save.
Note: If you configure Website as your conversion location for an OUTCOME_SALES campaign with a product catalog attached and no deep links set, Meta ads manager may show App as the destination. This is a known display inconsistency in Meta's UI. The warning dialog in Meta will confirm the correct behavior. If it reads "Deep links are missing from your catalog. People who click on your ad will be sent to your website," your conversion location is working as intended. No changes are needed in Fluency.