The Broadcast tool allows you to temporarily change ad copy, like promoting special deals for upcoming holidays or a monthlong promotion. It allows you to schedule when a temporary message begins and ends, eliminating the need for manual reminders to pause or remove these ads. Once the broadcast period ends, your ad copy automatically reverts to the original version.
Types of broadcasts available
Account-level broadcasts: Changes ads for a single account
Global broadcasts: Changes ads for more than one account.
Meta (Facebook) broadcasts: Changes Meta ads for specific elements
How to create broadcasts
Account-level broadcasts
Account-level broadcasts
To create and schedule broadcasts for a single account:
Go to Manage (globe icon) in the left menu.
Select Accounts.
Click on an account in the list.
Go to Settings & Tools under Account Actions near the top, and then Broadcast under Account Tools.
Select + New Message and enter your desired broadcast message.
Choose a Location in Ad for where the message should appear.
Select the start and end dates for the message to run, and then click Apply for both dates.
Define Match Rules that indicate which ads the broadcast will change.
Click Preview and Publish to review the broadcast message.
When ready, click Ready to Publish? and then Publish.
Notes:
Adding an additional match rule will act as an AND statement. Anything that would be considered an OR statement will require the creation of an additional rule set.
You can clone a broadcast message and rule sets to make it easier to change or add messaging to other copy elements while keeping the same match criteria or vice versa.
Global broadcasts
Global broadcasts
Use global broadcasts to change ad copy for more than one account.
Go to Manage (globe icon) in the left menu.
Select Accounts.
Click the Broadcast button (signal icon) in the top-right.
Select + New Message and enter your desired broadcast message.
Choose a Location in Ad for where the message should appear.
Under Edit Rule Sets:
Choose a Location in Ad for where the message should appear.
Under Valid During, select the start and end dates for the message to run, and then click Apply for both dates.
Define Match Rules that indicate which ads the broadcast will change.
Click Preview and Publish to review the broadcast message.
When ready, click Ready to Publish? and then Publish.
Meta (Facebook) broadcasts
Meta (Facebook) broadcasts
Broadcasts for Meta ad copy elements are available via the Primary Text, Headline, Description, Call To Action, Website URL, and Display URL options in the "Location in Ad" dropdown.
Customizing broadcasts using tags
Within a Broadcast message, click + Special Broadcast Tags to show the available tags list.
Click a tag to copy and paste it within your message.
Important: Tag content is dynamic, so some ads may not receive the Broadcast message if the character count exceeds length limits. Be sure to preview your ads to check that the tags are populating the desired broadcast message.