The Broadcast tool allows you to temporarily change ad copy for Search or Social ads, like promoting special deals for upcoming holidays or a monthlong promotion. It allows you to schedule when a different message begins and ends, eliminating the need to pause or remove these ads manually. Once the broadcast period ends, your ad copy automatically reverts to the original version.
Types of broadcasts
Account-level broadcasts: Changes ads for a single account
Global broadcasts: Changes ads for more than one account.
Setting up broadcast messages
Account-level broadcasts
Account-level broadcasts
To create and schedule broadcasts for an account:
Hover over Manage (globe icon) in the left menu, and select Accounts.
Click on an account in the list.
Go to Account Settings near the top, and then select Broadcast under Account Tools in the left menu.
Select + New Message and enter your broadcast message under Edit Broadcast Message.
Under Edit Rule Sets:
Choose a Location in Ad for where the message should appear (e.g., Headline 1, Description).
Under Valid During, select the start and end dates for the message to run. Click Apply after you set each date.
Define Match Rules that indicate which ads the broadcast will change.
To add another location, select + New Rule Set.
Click Preview and Publish to review the broadcast message.
When ready, click Ready to Publish? and then Publish.
(Optional) To save your broadcast message as a draft, click Save.
Publishing account-level broadcasts
Hover over Manage (globe icon) in the left menu, and select Broadcast.
Select View Account-Level Broadcast Drafts on the left.
Click Draft and select Publish.
(Optional) To publish multiple messages, select the checkboxes next to the desired broadcasts and select Publish Drafts.
Note: Use this tool to bulk publish account-level broadcasts. Please ensure the broadcast message and its settings are correct before proceeding. To make changes, edit the broadcast in Account Settings.
Global broadcasts
Global broadcasts
Use global broadcasts to change ad copy all accounts.
Hover over Manage (globe icon) in the left menu, and select Broadcast.
Select + New Message and enter your broadcast message under Edit Broadcast Message.
Under Edit Rule Sets:
Choose a Location in Ad for where the message should appear.
Under Valid During, select the start and end dates for the message to run. Click Apply after you set each date.
Define Match Rules that indicate which ads the broadcast will change.
To add another location, select + New Rule Set.
Click Preview and Publish to review the broadcast message.
When ready, click Ready to Publish? and then Publish.
To save your broadcast message as a draft, click Save.
Available ad copy elements
Search broadcasts
Search ad copy elements available for broadcasts include Headline 1, Headline 2, Headline 3, Description, Description 2, Path 1, Path 2, and URL.
Meta (Facebook) broadcasts
Meta ad copy elements available for broadcasts include Primary Text, Headline, Description, Call To Action, Website URL, and Display URL.
Notes:
Adding an additional match rule will act as an AND statement. Anything that would be considered an OR statement will require the creation of an additional rule set.
In a Broadcast message, you can only include one headline and one description rule set for each ad.
Examples:The following combinations will work:
Headline 1 + DescriptionHeadline 2 + DescriptionHeadline 3 + Description 2
These combinations will not work:Headline 1 + Headline 2Headline 1 + Description 1 + Description 2
Duplicate an existing broadcast message by selecting Clone Message & Rule Set. Cloning provides a template so you don’t have to start a new message from scratch, especially if you plan to keep the same match rules.
Customizing broadcasts using tags
Within a Broadcast message, click + Special Broadcast Tags to show the available tags list.
Click a tag to copy and paste it within your message.
Important: Tag content is dynamic, so some ads may not receive the Broadcast message if the character count exceeds length limits. Be sure to preview your ads to check that the tags are populating the desired broadcast message.