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Duplicating campaigns, ad groups, and ads

Create copies of existing ad elements in Manage.

Duplicate lets you create identical campaigns, ad groups, and ads from existing ones. You can quickly create copies without leaving Manage. Duplicated versions retain the settings of the original campaign, ad group, or ad, unless you make tweaks via the Duplicate Plans option.

Note: Always create and duplicate campaigns within Fluency and ensure that names are unique to prevent merged campaign errors.


Duplicating ad elements in bulk

  1. Hover over Manage (globe icon) in the left menu, and select Accounts.

  2. Click on an account in the list.

  3. Go to the Campaigns, Ad Groups, or Ads tab, depending on which element you want to duplicate.

  4. Check the boxes next to the campaign(s), ad group(s), or ad(s) you want to duplicate.

  5. Click Duplicate in the blue bulk edit menu.

  6. (Optional) Make any additional edits in the Duplicate Plans window:

    • Name Replacements: Add a prefix or suffix to the name of the element. By default, (Copy) is appended as a suffix to all duplicates.

    • New Campaign/Ad Group/Ad Names: You will see what the new names look like based on any prefix or suffix added in Name Replacements.

    • Depth: Determines if the duplication applies to just the chosen element (e.g., a campaign), or the child elements as well (e.g., a campaign's ad groups, ads, and keywords).

    • Start/End Dates: Set start and/or end dates for the duplicated element(s).

    • Find & Replace Text (See below)

  7. Click Duplicate.


Finding and replacing text

Use Find & Replace Text to update the text across your chosen elements. If the Depth selected includes “all their children,” the text replaced applies to all elements under the main one.

Example: You're duplicating a campaign named "NB Search - Alex Electrical Co. - Branding" and have Depth set to include child elements. Replacing "Search" with "Display" will update the campaign name to "NB Display - Alex Electrical Co. - Branding," and will replace any instances of "Search" with “Display” in the ad groups and ads as well.

Use Find & Replace Text for:

  • Campaigns: Name

  • Ad Groups: Name and Destination URL

  • Creative: Name, Ad text, and Destination URL

  • Keywords: Keyword Text

Note: The Find & Replace Text fields are case sensitive.

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