Ad groups play a key role in structuring campaigns effectively. They contain one or more ads that target similar audiences, and campaigns, in turn, consist of one or more ad groups. This organization lets you group ads by common themes, such as the products or services you want to promote.
Creating an ad group
Go to Manage in the top menu.
Click on an account in the list and then a campaign.
Click the + in the upper-right to create a new ad group.
Enter an Ad Group Name, and configure the additional settings.
Click Save.
Managing an ad group's status
For existing ad groups, you can enable, pause, or remove them. You can perform these actions on one ad group at a time or in bulk.
Enabling and pausing ad groups
Go to Manage in the top menu.
Click on an account in the list.
Go to the Ad Groups tab.
Under the Status column, click the green play button to enable an ad group or the yellow pause button to pause an ad group.
(Optional) To enable or pause multiple ad groups at a time, check the boxes next to the ad groups you want to change—then click Status in the blue bulk edit menu and select Enable or Pause.
Removing ad groups
Go to Manage in the top menu.
Click on an account in the list.
Go to the Ad Groups tab.
Check the boxes next to the ad groups you want to remove—then click Status in the blue bulk edit menu and select Remove.