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Release notes for February 2025
Release notes for February 2025
Updated over a month ago

We publish a new edition of release notes monthly to introduce platform features, bug fixes, etc.


PMax search themes

Add search themes to refine Performance Max targeting for campaigns and ad groups. Search themes provide Google AI with key topics your customers may search for to improve reach.


PMax life events and demographics

Add detailed demographics and life events to refine Performance Max targeting for campaigns and ad groups.


New Meta (Facebook) metrics in Data Explorer

Track engagement metrics like unique clicks, unique link clicks, link click CPC ($), and link click CTR (%).


Updated video metrics in Manage and Data Explorer

Track 3-second video views and Meta (Facebook) video plays for accounts, campaigns, ad groups, and ads in Manage and Data Explorer.


Report Designer: Duplicate or save reports as new

Duplicate a report from the report table or from the report edit screen to save changes as a new report.

Duplicating from the report table

Duplicating while editing a report


Importing a snippet to other Blueprints

Instead of linking a snippet to a Blueprint, use the new Campaign Import Mode toggle to do a one-time copy/paste of the campaign settings. Subsequent changes made to the snippet will not update the Blueprint.

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